2008: UCSD Guardian Newspaper Marketing Profile

BACKSTORY: This is one of many marketing promos I wrote each year to promote Guardian newspaper readership.

 

Advertising to UC San Diego –A Diverse Marketplace

The UC San Diego Guardian serves a unique and diverse community of nearly 28,000 students—undergraduates, grad students, and scholars from Scripps Institution of Oceanography and the School of Medicine. In addition, 27,000 staff members report for work every day (UCSD is San Diego County’s third largest employer).

A Community Paper

Our students live in all the immediate areas of the La Jolla campus – in University City, Pacific Beach, Mira Mesa, Clairemont, and Del Mar. Many also live in Hillcrest and catch the free campus shuttle from the UCSD Medical Center on Dickinson St. Our staff and faculty live all over the county from Oceanside to the South Bay.

We publish 60 editions of the Guardian during the school year (September to June). Our 10,000 issues are distributed on Mondays and Thursdays to 80 campus locations and out to SIO, Hillcrest and Thornton Medical Centers, the UCSD Extension complex in Mission Valley, and the shops of La Jolla Village and University Towne Centers.

The Guardian has a long history of excellence, perennially named among the top college newspapers by the California Newspaper Publishers Association and the California College Media Association.

Every issue covers UCSD newsmakers and local stories that impact the campus. The Guardian’s Opinion pages feature commentaries and editorials that spark debate throughout the community. Although UCSD does not boast a major sports program, Guardian sportswriters and photographers describe and illustrate UCSD’s extraordinary student athletes in action.

Check out the Monday Focus section for feature articles on UCSD people making a difference, and the campus culture as a whole. Our graphically edgy Thursday Hiatus section breaks down the campus arts and entertainment scene, and keeps you current with reviews of the latest movies, music and live shows.

Placing a Classified ad in The Guardian is easy.  Just go to www.guardianads.com and do it yourself, including payment, for online or print. (or both). For print only, you can also call directly to our Business Office if you like, or fax to 858-534-7035. For diversion, we have the Crossword on Mondays and Sudoku on Thursdays.

We also have web exclusive stories, blogs and forums throughout the year at www.ucsdguardian.org.

Marketing – The Guardian’s Bonus Plan

An advertising plan in The Guardian is not confined to the ink on the page. We support your message with bonus marketing. Our business office, advertising reps, graphic designers, web staff, and student marketing team are all about 100% customer support. Your print ad is enhanced by campus flyers posted every issue date on our advertising racks, and mentions in free Guardian “house ads.” We add messages to scrolling on-campus shuttles, and our own media display rack in the campus’ main food court.

Our fun-loving student Marketing/Promo team stages giveaways and events year-round, right
on the campus. Their sole purpose is to highlight our advertisers, their products and services.
Last year we brought a partner restaurant out and staged a Cinco De Mayo taco booth. The
Guardian team celebrated the annual Sun God Festival with a listening party and hip-hop
dancers.

In our pages (print and web), your message reaches the diverse clientele that is UC San
Diego—a dynamic community of students and staff that is in constant action. We encompass six colleges, vital oceanography, engineering, business, and medical institutions, and hundreds
of student and staff organizations, yet there is one entity that reaches across this broad spectrum – The UC San Diego Guardian newspaper. Join us!